Heinz UK has pulled a television ad for its Deli Mayo after getting more than complaints about it. The objectionable material: a gay kiss. The commercial, which was only one week into a five-week run on British television, was deemed "offensive," "inappropriate," and "unsuitable to be seen by children" by angry viewers.
Heinz has managed to offend both its gay and ultra-conservative customers with just one advert. More than complained to the Advertising Standards Authority that the scene was inappropriate, so the food firm withdrew the advert. Then gay rights groups immediately cried foul, saying the cancellation was a huge insult to their way of life.
The Beanz Meanz Heinz slogan was introduced in and has gone on to become one of the best known and loved brand slogans ever. In its latest UK ad, Heinz loves winter. What better reason to stay in and enjoy Heinz Tomato Soup than the frightful British winter outside?
Outspoken Black British Member of Parliament Diane Abbott has called on food manufacturer Heinz to reconsider its controversial decision to axe a Deli Mayo Tv advert which featured two men kissing. The commercial was withdrawn by the American multinational after the UK's Advertising Standards Authority ASA received more than complaints from television viewers who it said they found the quick kiss goodbye "offensive", "inappropriate" and "unsuitable to be seen by children". The light hearted advertisement depicts a classic morning scene at a family home as the children pick up their sandwiches for school.
Sonoo Singh reports. Its outdoor campaign showed the same couple with the words: "He said yes. IKEA has been using diverse imagery in its ads sincewhen it became the first marketer to feature a gay couple in a mainstream ad.
The company said the decision to pull the ad was because it was listening to consumers. It has provoked complaints to the Advertising Standards Authority, which has not yet decided whether it will investigate them. However, the watchdog is thought to have received many more that have not been counted due to a technical fault.
Remember the digital age activist who brilliantly trolled bigots freaking out about rainbow Doritos and Target's gender-neutral approach to signage? Well, he's back. But Melgaard saw the perfect opportunity to once again impersonate a customer service rep on Facebook and respond to those complaining about the ad on the Campbell's Facebook page.
The American Family Association, a powerful Christian group, has emerged as a key player pressuring Heinz to pull its Deli Mayo commercial featuring two men kissing — even though it was never broadcast on US TV. The AFA, which says it stands for "traditional family values" and targets the "influence of television and other media" on society, sent an email "action alert" to its 3. This ad is currently running in England, but no doubt can be expected in the US soon. The action alert, sent out on June 24, included the phone numbers of Heinz's US corporate headquarters and an email letter of complaint for subscribers to support.
Heinz has withdrawn its Deli Mayo TV ad that featured two men sharing a kiss and apologised to viewers after the advertising regulator received about complaints that it was offensive and inappropriate. The Heinz Deli Mayo ad has been pulled after less than a week on air after viewers complained to the Advertising Standards Authority that it was "offensive" and "inappropriate to see two men kissing". Other complaints include that the ad was "unsuitable to be seen by children" and that it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers.